Analyzing the GREATS in the Webinar Game

"What up doe, family! It's Adriane Mayes, and I have a question for you.

Have you ever watched somebody sell from a stage or a webinar, and thousands of people bought at the same time... and you thought, HOW did they just do that?

Here is the secret nobody tells you. It was not magic. It was a recipe.

And for the next 10 weeks, we are going to steal the recipes. Legally. From the greatest webinar chefs alive.

By the end of this series, you will not just watch webinars. You will be able to read them like a recipe card.

And here is my promise. By September 6, you will understand how great webinars work, and you will have your own simple webinar framework. Not mine. YOURS.

One more thing. I am not standing above you on this. I am learning webinars in public, right beside you. We study the greats together. We practice every week together. We build together. That is what this Circle does."

"Let me paint the picture.

Imagine you got accepted into a 10-week cooking school. Weeks 1 through 9, you do not cook yet. You watch master chefs. One chef each week. You watch their hands. You watch their timing. You write down every move on the same report card.

Then Week 10 is GRADUATION DAY. You do not just eat at the dinner party. You walk across the stage with your own webinar framework in your hand. That is your diploma. And after the ceremony comes dessert, and dessert is a game show.

That is exactly what this series is.

Weeks 1 through 9 is cooking school. Each week we break down one master of the webinar game. Dan Henry. Dr. Forbes Riley. Jason Fladlien. Alicia Lyttle. Myron Golden. Billy Gene. And more.

Week 10 is graduation day. It lands on my 47th birthday, September 6. You graduate with your own simple webinar framework, we celebrate with 47 Random Acts of Kindness, and we play a birthday game with 47 cases where everybody can win something.

So do not miss a week. Every week is one more recipe in your book."

"Now here is how we study the chefs. We grade every single Great on the SAME 5 things, 1 to 10. Same report card, every week.

Lens 1: The Hook. How do they stop the scroll in the first 5 minutes? The hook is like the smell of cookies coming out the oven. Before you ever see the cookie, the smell pulls you into the kitchen.

Lens 2: The Story. What belief do they shift? Every great webinar turns one key in one lock. Before the story you think 'I can't.' After the story you think 'wait... maybe I can.' We find the exact moment the key turns.

Lens 3: The Teach. What do they give away for free? The best chefs let you taste the sauce before you buy dinner. Was the free taste real, or empty calories?

Lens 4: The Stack. How do they build the offer? The stack is packing a gift basket in front of you. Course. Bonus. Templates. Support. The basket gets heavier and the price stays the same.

Lens 5: The Close. How do they handle objections and Q&A? The close is the chef walking table to table asking, 'Anything stopping you from enjoying this meal?' The Greats answer every worry BEFORE you say it out loud.

Five lenses. Fifty points. And by Week 9, YOU will be able to grade a webinar in your sleep."

"Here is our full menu, so mark your calendars.

• Week 1, today: Introduction. You are in it right now.
• Week 2, July 12: Dan Henry. Signature move: simple offers that sell fast.
• Week 3, July 19: Dr. Forbes Riley. Signature move: pitch energy and pure presence.
• Week 4, July 26: Jason Fladlien. Signature move: the 14-step framework I build my own webinars on.
• Week 5, August 2: Apps Built With AI LIVE Review. Justin Burns, Michael Tucker, Julien Gordon, Linda Clemons, Coach K. Five chefs, one kitchen.
• Week 6, August 9: Alicia Lyttle. Signature move: teaching AI so simply that beginners buy with confidence.
• Week 7, August 16: Myron Golden and Brendan Kane. Signature move: story-selling meets attention science.
• Week 8, August 23: Billy Gene is Marketing. Signature move: entertainment. Boring does not convert.
• Week 9, August 30: Daniel Chou, Nathan Bokkers, Jonathan Montoya, Austin Armstrong, Jeff Hunter. Signature move: high-ticket affiliate webinars at scale.
• Week 10, September 6: GRADUATION DAY. Also my birthday. I turn 47. We go LIVE at 8:00 AM sharp for the Birthday Call: Find the Leak. Fix the Plan. Build the Legacy. You leave with your own simple webinar framework, roofers heading to Western Roofing Expo get the Booth Leak Framework, we celebrate 47 Random Acts of Kindness, and we play the 47 Deals of Kindness case game where every single case has a real prize inside.

Nine recipes. One graduation. One game show dessert."

"Now let me show you your judge's table.

This is the Webinar Greats Scorecard. Every week, while we break down that week's Great, YOU score them live with me. Five sliders. Hook, Story, Teach, Stack, Close.

Watch. Hook... I will give it an 8. Story... 9. Teach... 7. Stack... 10. Close... 8. Look at the top. 42 out of 50. Master Chef territory.

And the app saves your scores and builds a LEADERBOARD. By Week 9, we will know who this community crowned the greatest webinar chef of all time.

You are not students in this series. You are judges."

"So here is your ONE homework before next Sunday.

Drop this in the community comments: 'My prediction: [NAME] wins the leaderboard, because [ONE REASON].'

One name. One reason. I want to see who you think takes the crown before we grade a single chef.

Next week, July 12, we put Dan Henry under the 5 lenses. Bring your scorecard.

Cooking school is in session. Graduation day is September 6, and you are walking that stage with your own framework.

I Can. I Will. I Am Victorious. Now let's roll into Q&A."